Twenty years of getting finance over the line

Our story

Why we do it this way

Asset finance is not complicated, but it is made to feel that way. Applications that go into a portal and come back a fortnight later. A different name on every email. Rates quoted without the fees that sit behind them. Small businesses put up with all of it because they assume that is simply how finance works.

It is not. Over twenty years in this trade we have learned that most deals are won or lost on two things: knowing which funder actually wants that asset, and getting a straight answer back to the customer quickly. Everything else is process, and process is our problem, not yours.

So Holmswood is deliberately built small and direct. You speak to the person doing the work. You get told what something costs before you commit to it. And if the answer is no, you hear it early enough to do something about it.

Transparency

How we get paid

We are a broker, not a lender. In most cases the funder pays us a commission when a deal completes, and on some arrangements we charge the customer a fee instead. Either way you will be told what we are being paid and by whom before you sign anything — not buried in a document, said out loud.

We think that matters. A broker who will not tell you how they earn has a reason for not telling you. Ours is simple: we get paid when a deal completes, which is why we would rather tell you early that a deal is not right than take you through six weeks of process to find out.